Straight, Wavy, or Curly: Choosing the Best Texture for Each Face Shape

When it comes to choosing the perfect hair extensions or wig, texture matters just as much as length and color. Whether you prefer straight, wavy, or curly hair, the right texture can highlight your features, enhance your natural beauty, and balance your overall look. And a big part of that decision comes down to your face shape.

In this guide, we’ll help you match the ideal hair texture to your (or your client’s) face shape, so every style looks effortlessly flattering.

1. Oval Face Shape

Characteristics: Balanced proportions, slightly narrower jaw than forehead, gently rounded hairline.

Best textures: All textures look great! But oval faces especially shine with wavy or curly hair that adds volume around the face.

• Straight hair: Works well for sleek, sophisticated styles.

• Wavy hair: Enhances softness and adds movement.

• Curly hair: Adds playful bounce and highlights cheekbones.

💡 Tip: Layered waves or soft curls help frame the face without overpowering its natural balance.

2. Round Face Shape

Characteristics: Full cheeks, equal width and height, soft chin.

Best textures: Choose textures that add length and volume at the top, not the sides.

• Straight hair: Best for elongating the face—especially with long layers.

• Wavy hair: Go for loose, vertical waves rather than wide curls.

• Curly hair: Use with care—tight curls may add width. Try longer, looser curls instead.

💡 Avoid: Excess volume at the sides that makes the face appear wider.

3. Square Face Shape

Characteristics: Strong jawline, broad forehead, equal width across the face.

Best textures: Go for styles that soften strong angles, like loose waves or bouncy curls.

• Straight hair: Works if softened with layers or side bangs.

• Wavy hair: Ideal—adds softness and movement around the jawline.

• Curly hair: Great for creating volume and reducing the appearance of angular lines.

💡 Tip: Avoid blunt cuts or very flat straight hair with no movement.

4. Heart Face Shape

Characteristics: Wider forehead, high cheekbones, narrow or pointed chin.

Best textures: Volume near the chin area helps balance the face shape.

• Straight hair: Works best when styled with side parts or face-framing layers.

• Wavy hair: Adds width to the lower half of the face for better balance.

• Curly hair: Excellent choice—creates fullness around the chin and jaw.

💡 Avoid: Too much volume at the crown, which emphasizes a wider forehead.

5. Long (Oblong) Face Shape

Characteristics: Face is longer than it is wide, often with a narrow chin.

Best textures: You want volume on the sides to create the illusion of width.

• Straight hair: May make the face look longer—opt for layers or bangs.

• Wavy hair: A great choice to widen the face visually.

• Curly hair: Best for adding volume and creating balance.

💡 Tip: Shoulder-length curly or wavy styles are perfect for this face shape.

6. Diamond Face Shape

Characteristics: Narrow forehead and chin, wider cheekbones.

Best textures: Use hair textures that soften the cheekbones and create balance at the forehead and chin.

• Straight hair: Works well with side parts and chin-length styles.

• Wavy hair: Loose waves help soften the sharp angles of the face.

• Curly hair: Adds width and can balance the narrow forehead and jaw.

💡 Tip: Avoid adding too much volume at the sides near the cheeks.

Final Thoughts

Understanding face shapes can help you choose the most flattering hair textures—whether you’re picking out a new wig, installing bundles, or recommending a style to your client.

At HLC Hair Vietnam, we offer a wide variety of textures—including bone straight, body wave, loose wave, deep wave, and curly—to help every client find their perfect match. Our 100% raw and virgin Vietnamese hair blends naturally, styles beautifully, and lasts long.

📩 Need help choosing the right texture for your clients? Contact our team for expert advice and custom order support!