Choosing the right hair texture is just as important as color and length when it comes to hair extensions. In different parts of the world, preferences vary widely based on fashion trends, cultural influences, and styling habits. In this article, we’ll explore the most popular hair textures in two of the biggest hair markets: the United States and Europe.
If you’re a reseller, salon owner, or stylist looking to meet your clients’ demands, understanding these regional preferences can help you stock the right products and boost your sales.
Body Wave – The Universal Favorite
Across both the U.S. and Europe, body wave is a best-selling texture. It offers soft, natural-looking waves that add volume and movement without being too curly.
Why it’s popular:
Easy to style or straighten
Low maintenance
Suitable for both casual and formal looks
Client Profile: Popular among African American women, fashion influencers, and everyday users who want flexibility in styling.
Straight Hair – Sleek and Sophisticated
In Europe, particularly in Western countries like the UK, France, and Germany, straight hair remains a classic favorite. It’s often associated with elegance and minimalism.
In the U.S., straight hair is also a top choice for those who prefer polished, professional looks or like to experiment with heat styling.
Why it’s popular:
Timeless, clean look
Blends well with most natural hair types
Easy to color, curl, or flat iron
Client Profile: Widely used by businesswomen, younger consumers, and those with naturally fine or straight hair.
Deep Wave – High Glam, High Volume
In the U.S., especially among African American communities and beauty influencers, deep wave hair is in high demand. It provides tighter, defined waves that give a full, voluminous appearance.
Why it’s popular:
Adds dramatic texture and volume
Looks great in long lengths
Ideal for statement looks and events
Client Profile: Often chosen for special occasions, photo shoots, or bold everyday styles.
Curly Hair – Embracing Natural Beauty
Curly textures, including kinky curly and loose curly, are gaining popularity in both the U.S. and Europe as more women embrace natural beauty and textured styles.
In the U.S., the natural hair movement has driven demand for kinky curly textures that mimic Afro-textured hair.
In Europe, loose curly is more popular, offering a soft, beachy look often seen in Mediterranean and mixed-race communities.
Why it’s popular:
Offers a natural, youthful appearance
Perfect for protective styling
Embraces ethnic and mixed textures
Client Profile: Afro-Caribbean, African American, and increasingly, multicultural European consumers.
Water Wave – The Trendy Choice
Water wave texture is quickly gaining traction, especially in the U.S. Instagram and TikTok have made it popular among Gen Z and millennials who want a trendy, effortless look.
Why it’s popular:
Blends body wave and curly aesthetics
Easy to maintain with water and leave-in conditioner
Great for vacation and summer styling
Client Profile: Younger audiences, social media influencers, and those seeking a versatile wavy texture.
Final Thoughts
While fashion trends evolve, some hair textures remain consistently in demand. As a supplier or stylist, it’s crucial to understand what clients in your region prefer so you can offer the best solutions for their beauty needs.
Here’s a quick summary:
| Texture | Popular in U.S. | Popular in Europe |
|---|---|---|
| Body Wave | ✅ Yes | ✅ Yes |
| Straight | ✅ Yes | ✅ Strong Preference |
| Deep Wave | ✅ High Demand | ❌ Less Common |
| Curly (Kinky) | ✅ Very Popular | ⚠️ Niche but growing |
| Loose Curly | ⚠️ Moderate Demand | ✅ Increasing Trend |
| Water Wave | ✅ Trending | ⚠️ Emerging |
At HLC Hair Vietnam, we provide all the textures mentioned above, using 100% raw and virgin Vietnamese hair—renowned for its strength, softness, and durability. Whether you’re targeting the U.S., Europe, or beyond, we can help you choose the right textures for your business and offer private label or wholesale solutions.
📩 Want a texture guide or sample kit? Contact us today to get started.
